Understand the ins and outs of how to get paid to be a copywriter. Whether you have experience in advertising or not, this two-day workshop will give you the skills and confidence you need to start working as a copywriter. In this live online course you’ll learn:
- What good copy really means
- Digital and social media copywriting fundamentals
- Email marketing best practices
- How to build a copy portfolio
- Where and how to find copywriting work at any level
Turn your writing skills into paid content writing jobs. From demystifying SEO, branded blogging, ghostwriting, and content marketing best practices, this two-day intensive workshop will give you the skills and confidence you need to get work as a content writer. In this live online course you’ll learn:
- What content marketing is all about
- SEO fundamentals
- Blogging best practices
- How to build a content portfolio
- Where and how to find content writing work at any level
Whether you’re looking to define your personal or business brand or looking to develop a strong voice, this one-day workshop will help you uncover your unique perspective, and how to use it in your writing and branding. In this live online course you’ll learn:
- What constitutes a unique brand voice
- Why have a perspective
- How to develop your unique POV
- How to create consistency in your brand voice
- Where to market your brand
Check individual class pages to see discounted rates for BIPOC students.
Our copy is pretty unique and is tailored to a particular audience. Heather still managed to work with us to expand our creativity through open dialogue, interactive exercises and immediate constructive feedback that was incredibly productive.
- Trevor, Email Copywriting Workshop
Heather was prepared and available to answer all questions. The class material was very relevant to the course and presented well. She gave timely feedback on assignments, as well as practical insight into the game.
- Mike, Copywriting Class
Heather was a terrific teacher –– informed, thorough, prepared, and an overall wealth of information.
- Maureen, Copywriting Class
I feel like not only am I learning to blog, but I’m with a teacher who can help me identify and articulate my voice and presentation of my writings in the world.
- Carolyn, Blog 101 Class
We hired Heather for an all-day seminar because our Copy and Content teams were looking for an opportunity to get a fresh perspective on our work. Heather came in with a thoughtfully prepared agenda of varied exercises that allowed us to critically rethink the way we do our jobs. Previous to our seminar, she took the time to ask about the teams, getting an understanding of our needs so she could tailor the experience.
- Eric, Copywriting Workshop
I can’t say enough great things about Heather––if you’re a writer or content creator of any kind, no matter your level of experience or skill, Heather can help you improve.
- Evelyn, Copywriting Workshop
Not only is Heather a brilliant, experienced writer and teacher, she’s also funny and energetic––the passion with which she talks about writing is contagious. Despite having a meticulously crafted agenda, she was able to sense the needs of the group in the moment and spend the time exploring what felt unfinished.
- Kyle, Copywriting Workshop
Any writer knows how easy it is to get stuck in a rut, and what Heather provided for us was an opportunity to step back from the process. There’s something indispensable about taking an extended period of time to collectively think critically about what, why, and how we write. No matter one’s experience, having someone like Heather guide you through a session will renew the life in your work.
- Bridget, Copywriting Workshop
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