Cyberbullying was a natural issue to tackle for AT&T with their Later Hater's campaign. My copywriting and direction helped this award-winning campaign reach teens to block out the hate with hearts. ...
Looking to bring levity and irreverence to the world of grilling, I shaped their social copy and messaging to speak to different experience levels of grill masters with relatable humor and self-awareness, all while showcasing and promoting new product features. ...
Copywriting and direction for Diet Coke social campaigns....
Copywriting and direction for Mary Kay social channels....
I've worked on and led messaging and copy strategy for several studio social campaigns, predominantly working with 20th Century Fox, across a broad range of genres...