MissHezah | HUC Brand Messaging & Web Copy
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HUC Brand Messaging & Web Copy

HUC Brand Messaging & Web Copy

Hebrew Union College’s Jewish Education department reached out for help crafting messaging around a new masters program in Jewish leadership, in addition to refreshing the copy for their existing programs to be used for recruitment on their website, social media, and print collateral. I collaborated with the department head to find the program’s voice and overarching messaging while creating a balance between academic language and engaging recruitment verbiage that would appeal to a modern millennial audience in the copy.


December 10, 2019