Software and app developer, Tinq, was ready to take their brand messaging and web copy from start up to 2.0. Through a brand messaging brainstorm and exploration, we were able to establish core brand differentiators, values, and messaging points. Tinq wanted to not only build more strategic messaging, but find a friendly voice that communicated technically advanced language in a digestible way that welcomed potential customers and loyal clients alike. I was then able to take this new messaging and voice and implement it site wide.