[vc_row][vc_column width="1/1"][vc_column_text]A SoCal native, I had the delicious pleasure of working on The Coffee Bean & Tea Leaf's social media presence by contributing creative concepts, direction, social tone and messaging, as well as copywriting. [/vc_column_text][/vc_column][/vc_row]...
[vc_row][vc_column width="1/1"][vc_column_text]While in the process of building a beautiful new website for their online and brick and mortar juice shop, Greenheart Juice needed help crafting messaging and copy. I helped Greenheart revamp broader brand identity elements through a two-part creative brainstorm. I then took our collaborative...
[vc_row][vc_column width="1/1"][vc_column_text]For their latest collaboration with Disney, Besame needed help bringing the magic of Sleeping Beauty to life for their printed newsletter, "Besame Bugle" and packaging for their limited edition, official Disney licensed merchandise. [/vc_column_text][/vc_column][/vc_row]...
[vc_row][vc_column width="1/1"][vc_column_text] Hebrew Union College's Jewish Education department reached out for help crafting messaging around a new masters program in Jewish leadership, in addition to refreshing the copy for their existing programs to be used for recruitment on their website, social media, and print collateral....
[vc_row][vc_column width="1/1"][vc_column_text] Advekit, a startup that provides patients with personalized and streamlined therapist resources, was in need of a brand messaging and website refresh to accompany their new expanding services. I collaborated with them to establish an updated brand philosophy and tone that leveraged engaging...
[vc_row][vc_column width="1/1"][vc_column_text]I helped Joymode promote new product bundles, offers, inspire members to do more with their time, and communicate the brand mission through engaging, concise, and on-brand messaging and copy.[/vc_column_text][/vc_column][/vc_row]...
[vc_row][vc_column width="1/1"][vc_column_text]Launching their debut line of sustainable, hemp-blended garments, Alkhemist needed to establish their brand voice through their new website. From product names, descriptions, and "About Us" language, I helped craft a California cool brand narrative and personality, while simultaneously educating consumers about the products...
[vc_row][vc_column width="1/1"][vc_column_text]With a new brand ID in place, Joymode needed a refresh on all web copy, including descriptions for their unique bundle offerings. The goal of the copy is to paint a realistic, yet an aspirational picture of experiences, from everyday activities to and special...
To introduce their new collaboration with Disney and Marvel's Agent Carter, I was tasked with bringing the collection and history to life. ...
Cyberbullying was a natural issue to tackle for AT&T with their Later Hater's campaign. My copywriting and direction helped this award-winning campaign reach teens to block out the hate with hearts. ...